Please help improve this article by citing reliable, secondary sources that evaluate and synthesize these or similar examples within a broader context. This section focuses too much on specific examples without explaining their importance to its main subject. By the end of the 1990s and early 2000s rappers such as Ja Rule fused gangsta rap themes with 1980s pop and soul elements, pop-rap was dominated by many artists.
During the 1990s, smash-hit rappers such as MC Hammer caused pop-rap to be "derided (and, occasionally, taken to court) for its willingness to borrow" from well-known hit singles. In the early 1990s, MC Hammer and Vanilla Ice broke into the mainstream with songs like "U Can't Touch This" and "Ice Ice Baby", respectively. During the 1990s, pop rap began to expand even more as hip hop music also began to connect strongly with dance music and R&B. Later, rap artists such as Tone Loc, Young MC, and Fresh Prince then made songs with lots of party tunes and storytelling abilities as they became very popular. MTV has described LL Cool J's 1987 single "I Need Love," as "one of the first pop-rap crossover hits". LL Cool J has been described as the very first "pop-rapper" in history, when he rose to prominence on his 1985 debut album Radio. In the 1980s, rap artists including Run DMC, Beastie Boys and LL Cool J set up the blueprints and origins of pop-rap as they suddenly broke into the mainstream. MC Hammer performing with Vanilla Ice in July 2009, who were both described as early pop-rap artists for blending rap music with catchy hooks. Pop-rap lyrics often have lyrical content similar to that in pop music with themes such as love and relationships. yeah that’s the ticket.” Compare that with these vivid lines from Biggie: “So we can steam on the way to the telly, go fill my belly / A T-bone steak, cheese eggs and Welch’s grape.” “Big Poppa” may have a poppy melody and beat, but it is still the work of a masterful lyricist and storyteller. The imagery is tired, vague and familiar: “We’re going to a place where everybody kick it/ Kick it, kick it. Coolio’s awkward verses are nearly void of internal rhyming, interesting metaphors or lyrical variation whatsoever. But the songs are not even close to being siblings. Both featured plush, synthesizer-heavy production, catchy hooks and lyrics about partying. In 1994, both Coolio’s “Fantastic Voyage” and Notorious B.I.G’s “Big Poppa” were big hits. Not every rapper who has a hit is automatically a sellout or deserving of the pop rap tag." While some rappers from the 1990s with catchy hooks have been compared to pop music, McBee also said Or worse, it’s someone who never had any artistic principles to begin with, who’s guilty of bastardizing rap’s social and political traditions just to make money." McBee also then went on saying "In labeling the likes of Flo Rida and others pop rappers, we blur the distinction between a “pop rapper” and a rapper who is just really popular.
Music journalist Wilson McBee strongly criticized pop-rap music and rejected it as hip hop music and described it by saying "A pop rapper is assumed to be a sellout – someone who has compromised artistic principles in order to fit commercial expectations. However, some artists from the 1990s fused pop-rap with a more aggressive attitude to defuse backlash on their own accessibility.
Pop rap also tends to have less aggressive lyrics than street-level rap music. Allmusic describes pop-rap as "a marriage of hip-hop beats and raps with strong melodic hooks, which are usually featured as part of the chorus section in a standard pop-song structure".
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